If you only send one press release for your book, send it to be released during your book launch week. It may sound great that it is sent to 150+ sites, but if it’s going to Jugglers World and Hibiscus Weekly for your memoir about growing up in Arkansas, it won’t do you much good. If you use a PR or newswire service, ensure you know where it is being sent. Work with a local PR professional or your state press association for a list of media outlets near you. It may be best to send your release to local media organizations first, as they love stories with a local bent. Here is a press release template for authors: The end notation is either included as – #- or –more- if there is a second page.
To enhance the release, include a book review or quote from another author or reviewing organization and links to other media like photos or videos. Respect the time of the media folks you hope will cover your story.
Your paragraphs should be short-two to three sentences. The second paragraph contains a detailed description of your book, its highlights, benefits, or compelling information.Įnd with purchase link or event information, including date, time, location, cost, and link to further details. The first paragraph of the main content includes the basic factual information about your book and your abbreviated bio. The city and state are in all caps, and the date is followed by a dash. Conversely, you can state the purpose of the release like “Award-Winning Author Appears at Local Event” if you are targeting a local market. Use similar strategies for your release headline as you would a blog post headline to capture the reader and make them want to lean in for more. Short, catchy, action-oriented headlines get the most attention. The headline is the gateway to getting people to read your release. It should read either FOR IMMEDIATE RELEASE or FOR RELEASE ON Headline Include your name, address, phone, and email address, and website Release date Although press releases vary a bit, it contains these essential elements: Contact info Is compelling information for their readers, followers, listeners, or watchers How to Format a Press Release for Your BookĪ press release is usually reasonably short, 300-500 words, and ideally one page, two tops.Makes it easy for the media outlet to use your release.Follows professional formatting guidelines.
(I think you’re awesome!) But to make the various media print, post, mention, or shout it from the rooftops, you need to craft your press release that: Your family and close friends think you are awesome. Of course, you are proud of your accomplishment. You’ve just published or are about to publish a book and you want the world to know about it, right?Ī press release is an effective way to capture the attention of the media and other organizations that may have a particular interest in your book…
0 kommentar(er)
